As the global population ages, the demand for elderly care products continues to rise. Retailers who stock essential elderly care items can not only meet this growing demand but also provide invaluable support to seniors and their caregivers. This guide highlights the best-selling wholesale products for elderly care, along with market insights and tips to help you make informed decisions.
The European elderly care market is experiencing rapid growth, fueled by an aging population that increasingly requires assistance with daily activities and healthcare. With the global elderly care market projected to reach €1.6 trillion by 2027, and a compound annual growth rate (CAGR) of 8.3% from 2020 to 2028, Europe’s share is significant due to its large aging population and advanced healthcare systems. By 2050, the global population of those aged 60 and above will reach 2.1 billion, creating heightened demand for elderly care products such as mobility aids, healthcare devices, and home safety equipment. Retailers focusing on this market are poised to benefit from the increasing need for solutions that improve seniors’ quality of life, especially as trends like home-based care, technology integration, and sustainability gain momentum.
Here are some top-selling elderly care products that you should consider stocking to meet the needs of seniors and their caregivers.
mobility or conditions such as arthritis and rheumatism. This ergonomically designed cutlery set includes a fork, knife, tablespoon, and teaspoon, all featuring thick, non-slip handles that are easy to grip. The stainless steel construction ensures durability, while the dishwasher-safe design makes cleaning easy.
Market Insight: The global market for assistive devices for the elderly is expected to grow significantly, with eating aids like these projected to see increased demand. a starting market value of 75 million EUR in 2023 with a 5.9% annual growth rate, reflecting its growing demand for seniors who need adaptive utensils
The Wellys® Multi Bath Brushes/Foot Brush makes personal hygiene easier for seniors who have difficulty bending or reaching their feet. With its long handle and multiple sponge attachments, this bath brush ensures a thorough and comfortable cleaning experience.
Market Insight: The global market for bath accessories for elderly care is expected to grow significantly like these projected to see increased demand. The market for these accessories is expected to grow at a compound annual growth rate (CAGR) of about 6.2% from 2023 to 2028.
The Genius Ideas® Magnifying Glass Set is a practical tool for seniors who struggle with vision issues. This set includes three different magnifying glasses, each designed for specific tasks such as reading, crafting, or examining small objects like coins or stamps.
The Wellys® Foldable Walking Stick provides stability and support for seniors on the go. This walking stick is lightweight, easy to fold, and comes with a storage bag, making it convenient for travel. The height-adjustable design ensures a perfect fit for users of different sizes.
Market Insight: The mobility aids market, including walking sticks, is expected to grow at a CAGR of 5.6% from 2023 to 2028, driven by the aging population.
The Wellys® Bed Rope Ladder is a simple yet effective tool for seniors who need assistance sitting up in bed. This ladder features three ergonomically shaped, non-slip handles that allow users to pull themselves up independently, promoting mobility and reducing the need for caregiver assistance.
Market Insight: The projected market value of the Bed Rope Ladder for elderly care in Europe from 2023 to 2028, with values in euros, driven by the aging population.
The Wellys® Waterproof Seat Protection Cover is designed to protect furniture from spills and accidents. This discreet, padded seat cover is perfect for use at home, in a car, or on a wheelchair. It’s machine washable and provides comfort and peace of mind for seniors with incontinence issues.
Market Insight: The graph showing the projected market value of waterproof seat protection covers for elderly care in Europe from 2023 to 2028, assuming a 6% annual growth rate in euros
The Wellys® Rotating Shower Stool enhances safety and comfort in the bathroom. This height-adjustable stool features a rotating seat that can be locked in place, making it easier for seniors to bathe independently or with assistance. The non-slip feet ensure stability on wet surfaces.
Market Insight: The global bathroom safety products market is expected to grow due to the increasing focus on home safety for seniors. The updated line graph showing the projected market value of Rotating Shower Stools in Europe from 2023 to 2028, with a CAGR of 5.2%.
The Wellys® Multi-Way Support Cushion is a versatile cushion that can be used in various positions to support the back, neck, or legs. Whether sitting, lying down, or working on a laptop, this cushion provides comfort and support where it’s needed most.
Market Insight: The elderly safety products market is expected to grow due to the increasing focus on home safety for seniors. The projected market value of Support Cushions for Elder Care in Europe from 2023 to 2028, with a CAGR of 5.5%.
The Wellys® Rechargeable Heat Pod is perfect for providing warmth to cold hands or feet. This compact device heats up in just a few minutes and retains heat for up to an hour, making it ideal for preheating beds or providing comfort on cold days.
Market Insight: The elderly safety products market is expected to grow due to the increasing focus on home safety for seniors. the projected market value of the Rechargeable Heat Pod in Europe from 2023 to 2028, with a CAGR of 5%.
H3: 10. Wellys® GI-120799: 100 Pieces Wound Plaster in Metal Box
The Wellys® 100 Pieces Wound Plaster Set comes in a decorative metal box and includes various sizes of plasters, making it a must-have for any first aid kit. These breathable plasters are individually packaged, ensuring hygiene and convenience.
Market Insight: : The elderly safety products market is expected to grow due to the increasing focus on home safety for seniors. The projected market value of First Aid Wound Plasters for Elderly in Europe from 2023 to 2028, with a CAGR of 4.5%.
The Wellys® Wheelchair Bag is designed for easy attachment to wheelchair handles, providing convenient storage for personal items. With four compartments and a carrying handle, this bag is perfect for on-the-go seniors and caregivers.
Market Insight: As the number of seniors using mobility aids like wheelchairs increases, the demand for practical accessories such as wheelchair bags is expected to grow significantly. The projected market value of Wheelchair Accessories in Europe from 2023 to 2028, with a CAGR of 6%.
To effectively market elderly care products, focus on the benefits these items provide to seniors and their caregivers. Here are some strategies:
Key essentials include mobility aids, daily living tools, bathroom safety products, health and wellness items, and comfort aids.
Focus on highlighting the benefits these products offer to seniors, provide educational content, offer demonstrations, and leverage customer testimonials.
Yes, the growing elderly population is driving increased demand for these products, making them a valuable addition to any retail offering.
MSY Invest SPRL offers a wide range of elderly care products available for wholesale, helping retailers meet the demand for quality senior care solutions.
Trends include the increasing demand for mobility aids, bathroom safety products, daily living aids, and a focus on products that enhance independence and quality of life.
As the demand for elderly care products continues to rise, retailers have a significant opportunity to meet the needs of seniors and their caregivers. By stocking these top-selling items, you can ensure that your store is well-equipped to provide essential support to this growing market segment.
Ready to stock your store with top-quality elderly care essentials? Partner with MSY Invest SPRL to source these products at competitive wholesale prices. Create an account today to access exclusive discounts and take the first step toward enhancing your elderly care offerings.